“People only look at the first few results served on Google and rarely go beyond the first page…”
That’s why it is so important to have high rankings for search engine queries in context to your relevant search terms. The process of moving up the ranking is facilitated by Search Engine Optimisation (SEO). SEO is broadly categorised into ‘On-Page SEO’ and ‘Off-page SEO’. On-Page SEO relates to the code and content of your website, and Off-Page SEO to the posting of links and seeding of your content in various places around the internet. The links then direct traffic back your website. At the very least all websites should have On-Page SEO optimisation completed.
On-Page SEO is the first step in any SEO campaign, have a look at the Google search result below. The Title of the page is very clear, the description is brief and to the point – enticing a user to click through to the website, and the URL (web address) is clean and descriptive, allowing Google to understand the search results it is serving. This result is due to good On-Page SEO.
Another way to achieve high rankings in Google results is to participate in their paid advertising programs – Pay Per Click (eg. Google Adwords). By giving money to the search engine your website then shows up in a leading position in search results. These are however, momentary efforts, and once your funds runs out, your website drops down the rankings again. Pay Per Click can return a strong ROI for short term specials or new initiatives you wish to get out there.
As part of our services, Markets Online can monitor the rankings of keywords and advise if your Search Engine Optimisation (SEO) is actively working and improving on a weekly basis. A major aspect of creating a Search Engine Optimisation strategy is analysing the competition you’re up against. At Markets Online we closely scrutinize the efforts your rivals are undertaking in context to SEO - providing monthly reports on your progress relative to them.
What makes us different?
- We actively try to demystify SEO, it is not the black magic that SEO practitioners like to make it out to be.
- One of the most recent changes on Google is the greater emphasis on ‘high quality and relevant content’. That is why you content needs to be high quality and unique.
