Search Engine Optimisation (SEO)

People only look at the first few results served on Google and rarely go beyond the first page…

Why SEO?

This is why it’s so important to have high rankings on Google for search terms relevant to your company. The process of moving up the ranking is facilitated by Search Engine Optimisation (SEO). A good SEO (We call people that do this work SEO’s) can get your company appear in the top ranking for many search terms.

If you own a real estate agency in Sandton, you would want to rank high for all of the following search terms. ‘Houses Sandton’, ‘Property For Sale Sandton’, Sandton Property’, and a few others. our SEO’s have access to Google stats and we can determine which terms are searched most often in South Africa. So if we see ‘Sandton Property’ is searched for 10,000 per month – it would be a good idea to rank highly for that term. Imagine getting 2,000 of those users directed to your website – a good SEO company can achieve this. If only 5% of those users leave an enquiry – that’s 100 leads.

Another way to achieve high rankings in Google results is to participate in their paid advertising programs. Search Engine Marketing (SEM) is hugely effective in South Africa. The main player is Google Adwords. Markets Online can advise on monthly Google Adwords budgets as well as run the campaigns end to end. Go to our Google Adwords page.